7 things I learnt from Smart Insights in 2019…
... and what they might mean for 2020 Seasoned visitors to the Smart Insights blog will no doubt agree that there’s an abundance of, well, smart insights to take in on a daily basis. With digital and...
View ArticleConvenience is driving e-commerce growth and influencing consumer decisions
Chart of the Week: 97% of consumers have abandoned a purchase because the service wasn’t convenient enough, showing that e-commerce needs to compete on more than price. Convenience is the backbone of...
View Article12 tools that can improve your marketing funnel
A working marketing funnel ensures a steady influx of leads which forms the basis for business growth. Have you ever been in a situation when you’ve done everything you could to sell your product, but...
View ArticleIn the digital era, convert customer frustration into conversion
A single bad review can have a huge impact on your business, which is why customer service is key. A customer journey map can help improve conversion Are you facing issues while trying to provide a...
View ArticleHow to use (Advanced) Segments in Google Analytics
10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion, I always start with a structured analysis of the current...
View ArticleCustomer loyalty marketing in a digital era
First my wallet, now my phone, are stacked with customer loyalty cards, emails, and apps. But what do customers want in loyalty schemes? The customer loyalty market is in a state of flux. While...
View ArticleCRM trends for financial services marketing in the digital era
Discover the latest trends and innovations in customer relationship management to truly integrate your financial services CRM marketing From account opening, saving money, investing, to foreign...
View ArticleThe segmentation, targeting, positioning (STP) marketing model
How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in...
View ArticleHow and why you should use cross-funnel persona marketing to influence buyers
It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas?...
View ArticleHow to create an actionable customer journey map using RACE
Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes...
View Article
